This article stems from a reflection by Massimo Fini [1] on Italian wine. In Italy, there is a widely spread opinion that "wine" is not above all an economic fact but essentially a cultural fact. The article appeared in COME DON CHISCIOTTE [2]. I admit that I can agree, in principle, with Massimo Fini. Especially living abroad, as I live, you realize how many cultural universes surround every act of opening and enjoying a bottle of wine in Italy. How to open a bottle correctly. How long before a bottle must be open, in reference to the year of harvest. The right temperature at which a red or a white must be drunk. Matching wine and food... But in Fini's article, I also see a lot of the typical Italian arrogance, as in "What do those loutish Americans want to know about wine?" Fini like almost many Italians (all or almost all) believes, and claims to believe, that what is Gospel in Italy is also the same Gospel in other countries of the world. In many countries,
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